Media & Events

Learn more about Robbie’s research and ideas through her speeches, articles, and other featured media.

Featured Media

FEATURED ARTICLES

MarketWatch:

Opinion: The Era of Free Social Media May Be at an End by Therese Polett

CFO Magazine:

Why and How To Transition To A Subscription Business by Robbie Kellman Baxter and Daniel McCarthy

Harvard Business Review:

Subscription Business Models Are Great For Some Businesses And Terrible For Others by Robbie Kellman Baxter

The Atlantic:

This Is Peak Subscription by Amanda Mull

DPR Magazine:

Does Freemium Still Matter? by Robbie Kellman Baxter

Article on Page 38

USA Today:

Subscription fatigue: More companies are charging monthly fees. How much can consumers take? by Bailey Schulz

Associations Evolve: 2023 & Beyond

The Role of Subscription Pricing in Association Membership by Robbie Kellman Baxter

Article on Page 60

The Wall Street Journal:

Social Media Platforms Are Asking Users for Money. They Probably Don’t Mean You. by Laura Forman

FEATURED PODCASTS

How to Create Recurring Revenue with Robbie Kellman Baxter with John Warrillow, Built to Sell Radio, December 22, 2023

Robbie Kellman Baxter- Three Keys to Making Passive Revenue Building a Story Brand, September 28, 2020

“The Forever Transaction” author Robbie Kellman Baxter Jason & Scot Show, August 5, 2020

Every Business Can Be a Subscription Business HBR IdeaCast, Harvard Business Review, July 21, 2020

Marketing Matters Wharton Business Radio, University of Pennsylvania, August 23, 2017

Getting Your Customers To Stick EntreLeadership, September 22, 2016

FEATURED VIDEOS

Events

October 6-9, 2025: “Subscription Show 2025”, Subscription Insider, Jersey City, New Jersey
August 28, 2025: “CEIBS Entrepreneurial Leadership Camp at Stanford University”, CEIBS, Stanford Campus
May 8, 2025: “Guest Instructor on Revenue Architecture for the Black Innovation Alliance’s TRUST Initiative”, TRUST, Online Event
April 16, 2025: “Beyond the Transaction: Turning Customers Into Superusers”, Recurly, Online Event
February 19, 2025: “Robbie Kellman Baxter Offers Subscription Lessons”, INMA, Online Event

June 17-19, 2024: “SubSummit 2024”, SubSummit, Sheraton Downtown Dallas
April 23, 2024: “The PPA Festival 2024: Turning Optimism Into Action”, Professional Publishers Association, The Brewery, London
March 26, 2024: “Massage Envy Performance Summit”, Massage Envy, Gaylord Opryland Resort & Convention Center
March 4-5, 2024: “Beelieve”, Chargebee, Marriott Marquis, San Francisco, CA
January 30, 2024: “Discover How World-Renowned Experts Build Winning Subscription-Based Loyalty Programs”, ListEngage, Online Event

May 30, 2023: “Retention Strategies”, SubSummit, Conference, Sheraton Downtown Dallas
April 12, 2023: “So You Want to Write a Book? An Alumni Panel, Moderated by Robbie Kellman Baxter”, Harvard Club of Silicon Valley, Online Event
April 05, 2023: “BizX 2023”, BizX, Conference, Gaylord Opryland Resort & Convention Center

June 28, 2022: GuideStone Leadership Conference
May 12, 2022: “3 Keys to Increasing Subscriber Loyalty”, Subscription Insider, Webinar, Open to the Public, Free
March 17, 2022: “Hidden in Plain Sight: Best Practices for Subscription Customer Retention”, FlexPay, Online Event, Open to the Public

December 15, 2021: “Upcoming Readers First Initiative Meet-Up: Author Robbie Kellman Baxter Discusses Subscription Opportunities”, INMA, Webinar
December 2, 2021: “Optimizing Your Member Journey for Growth”, Recurly, Virtual Workshop
November 9, 2021: “Expert Insights: The Formula to Subscription Success”, Bold Commerce, Webinar, Open to the Public
November 4, 2021: “Shifting to a Compelling Subscription Model”, Future of High Tech, Salesforce, Online Event
October 26, 2021: “Real Talk – Mastering Monetization”, Nokia, Online Event
October 5-7, 2021: “Ready for Rebound”, Society for the Advancement of Consulting, Conference
October 5-6, 2021: “Digital Sales & Marketing World, 2021”, Digital Sales & Marketing World, Postponed due to Covid
September 28, 2021 & March 8, 2022: “Multiple Models”, Institute for Real Growth, Master Class, Open to the Public
August 6, 2021: ““Good to Great” in the Digital Economy: How Does The Membership Economy Drive Successful Businesses in China and the US?”, Yale Center, Beijing
July 29, 2021: “Building a Forever Transaction with Your Dance Students in the New Normal”, DSOA Inner Circle Retreat, Dance Studios Owners Association
June 16-30, 2021: “Global Network Summit”, Global Network Summit, Tech Soup, Online Event, Open to the Public
June 15-17, 22-24, 2021: “D2C Summit: Digital Subscriptions and Beyond”, FIPP, Conference
June 8-10, 2021: “SURGE Forward”, Sidecar, Online Event, Open to the Public
May 13, 2021-June 10, 2021: “How to Build and Better Your Subscription Businesses”, FIPP, Live Online Course, Open to the Public
May 13, 2021: “The Journey to Subscription Excellence”, Subscription Insider, Online Event, Open to the Public
May 13, 2021: “The Membership Economy Comes to China”, IQIYI World Conference 2021, Online Event
May 4, 2021: “Revealing the Membership Economy”, The Wharton Club of the United Kingdom, Online Event
March 10, 2021: “Robbie Kellman Baxter on the Forever Transaction”, CPS Lectures, Online Event, Open to the Public, Free
February 24-25, 2021 and March 17-18, 2021: “The Forever Transaction”, MSP Connect Live, Keynote Speech
February 8, 2021: “Journey to Subscription Excellence”, Digital Entertainment World, Online Event
January 6, 2021: “Managing Subscription-Based Products”, Industry Product Interviews, Webinar, Open to the Public

November 29, 2020: “ACE 2020”, The Australasian Society of Association Executives, Livestream
October 27, 2020: “How to Build Super Compelling Subscription Products”, Pragmatic Marketing, Online Event, Open to the Public
October 20-28, 2020: “Shaping the Future of Pricing”, Professional Pricing Society, Virtual Conference, Open to the Public
October 20, 2020: “How to Build a Forever Transaction with Your Members”, Personify/ Wild Apricot, Webinar, Open to the Public
October 14, 2020: “The Case for Subscription”, TRG Arts, Online Event, Open to the Public
October 13, 2020: “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave with Robbie Kellman Baxter”, Ivy, Live Chat, Open to the Public
October 7, 2020: “Subscription Show”, Online Conference
October 6, 2020: “Economic & Payments Forum 2020”, Catalyst Corporate Federal Credit Union, Online Event
October 2, 2020: “The Membership Economy with Robbie Kellman Baxter”, Out of the Comfort Zone, Voice America, Online Radio Show, Open to the Public
September 24, 2020: “Targeted Impact: Helping Membership Organizations Thrive”, Personify, Wild Apricot, Online Event, Open to the Public
September 8, 2020: “World Media Congress, 2020”, FIPP, Online Event
August 13, 2020: “The Membership Economy — Beyond Subscriptions: Best Practices in Building Loyalty and Community”, Great Western Audience Alliance, Online Interactive Workshop
July 29, 2020: “How to Leverage Data-Driven Insights to Build and Grow a Subscription Business: Fireside Chat with Robbie Kellman Baxter”, PaymentsEd, Webinar
July 22, 2020: “Building a Forever Transaction with Every Customer- Driving Deeper Engagement, Loyalty and Lifetime Value”, ChurnZero, Webinar
July 15, 2020: “The B2B Guide for ‘Must-Have’ Memberships”, Substribe, Live Webinar
June 30, 2020: “Audience Engagement and Trust in the Media in the Coronavirus World”, Newsrewired.com, Online Event, Open to the Public
June 23, 2020: “The Forever Transaction”, Author’s Corner, Harvard Alumni Entrepreneurs, Online Event
June 16, 2020: “How to Build a Compelling Subscription Model- Fireside Chat with Robbie Kellman Baxter”, Epicenter, Webinar
June 9, 2020: “Strategies to Minimize Churn & Maximize Consumer Revenue”, Publishing Executive, Webinar
June 2, 2020: “Beyond the Basics: Independent Consulting for the Experienced Consultant”, Stanford Graduate School of Business, Webinar
May 20, 2020: “Forever Transaction: A Ready-to-Use Game Plan for Running a Successful Subscription Business”, Nordic Business Forum, Webinar, Open to the Public
May 7, 2020: “Subscriptions In Uncharted Waters: Culture, Metrics and Mindset”, International News Media Association, Virtual World Congress
May 4, 2020: “Navigating Through Volatility with a Forever Transaction”, APICS, Webinar, Open to the Public
April 23, 2020: “Building a Forever Transaction with Every Customer”, Mize, Webinar, Open to the Public
April 22, 2020: “Audience Membership: The Forever Transaction”, International News Media Association, Webinar
April 22, 2020: “Bestselling Author on Product Management for Subscription Products”, Products That Count, Webinar, Open to the Public
April 21, 2020: “How to Create Products in a Subscription World by Robbie Baxter at Lean Product Meetup,” Lean Product & Lean UX Silicon Valley, Webinar, Open to the Public

Article Library

February 28, 2025: “Seven Things B2B SaaS Customer Teams Can Learn From Consumer Subscription Businesses” Chris Pilbeam, ChurnZero
February 19, 2025: “Subscription Expert Shares 12 Ways to Attract, Retain Subscribers” Paula Felps, INMA
January 06, 2025: “The Top 2025 Customer Success Trends Predicted by SaaS Experts” Chris Pilbeam, ChurnZero

June 23, 2024: “Unlocking Loyalty’s Potential: How Product-Market Fit Drives Program Success” PYMNTS
June 10, 2024: “Subscription Expert Says Sports Broadcast Bundles Overwhelm Consumers” Nicole Kraft, Forbes
May 02, 2024: ”New Sports Streaming Service to Debut This Fall” Brian Ballou, Digital CxO
April 04, 2024: “Money-Saving Hacks to Manage All Your Subscriptions” Jill Schildhouse, The Franklin Prosperity Report
February 26, 2024: “Robbie Kellman Baxter ’85 on Returning to Menlo Park, Subscriptions, and Finding Your Passion” Celeste Zucker, M-A Chronicle
January 29, 2024: “Amazon Is Now Charging Prime Members Extra for Ad-Free Streaming. For Some, That’s a Deal Breaker.” Suzanne Vranica, The Wall Street Journal
January 17, 2024: “Your Healthspan Is as Important as Your Lifespan—and It’s Declining” Alex Janin, The Wall Street Journal
January 03, 2024: “More Americans Cancel Streaming Services” Dave Martin, NTD News
January 02, 2024: “Americans Are Canceling More of Their Streaming Services” Sarah Krouse, The Wall Street Journal

December 07, 2023: “The Power of User Experience: 5 Proven Ways to Stand Out to Subscribers” Zuora
October 04, 2023: “Meta Proposing Ad-Free Instagram for $14: WSJ” Fae Courter, NTD News
September 28, 2023: “Streaming Subscriptions Adding Up for Consumers and Likely to Keep Increasing” NBC News
September 07, 2023: “Sustaining Subscribers” Florida Weekly
August 26, 2023: “Dating Apps Put a Hefty Price Tag on Finding Love” Denny Jacob, The Wall Street Journal
July 26, 2023: “Spotify Increases Premium Price Plans” Jane Nguyen, NTD News
July 10, 2023: “Canceling Your Digital Subscriptions May Soon Become Easier” Sean Marshall, NTD News
June 22, 2023: “Canceling a Digital Subscription Is Hard. That’s Changing.” Dalvin Brown, The Wall Street Journal
May 12, 2023: “How to Optimize Products for Forever: Growth Strategies to Win With Subscription Apps” Robbie Kellman Baxter, The Mobile Growth Handbook 2023, Rocketship HQ
April 23, 2023: “Subscription Price Creep Is Real. Our Guide to Pushing Back.” Nicole Nguyen, The Wall Street Journal
April 23, 2023: “Building Stronger Connections: 7 Strategies to Enhance Member Engagement” Robbie Kellman Baxter, LinkedIn
April 16, 2023: “Why Dating Memberships Are Going UpMarket…and How to Create Your Own Premium Subscription” Robbie Kellman Baxter, LinkedIn
April 13, 2023: “Opinion: The Era of Free Social Media May Be at an End” Therese Polett, MarketWatch
April 09, 2023: “How Superusers Can 10x The Value Of Your Company” Robbie Kellman Baxter, LinkedIn
April 02, 2023: “How to Win Back Lost Subscribers” Robbie Kellman Baxter, LinkedIn
March 2023: “The Role of Subscription Pricing in Association Membership” Robbie Kellman Baxter, Associations Evolve
March 26, 2023: “Retention is Everyone’s Job” Robbie Kellman Baxter, LinkedIn
March 24, 2023: “Social Media Platforms Are Asking Users for Money. They Probably Don’t Mean You.” Laura Forman, The Wall Street Journal
March 19, 2023: “The 5 Drivers of Churn and How to Fix Them” Robbie Kellman Baxter, LinkedIn
March 03, 2023: “Meta’s Paid Verification Gamble Is Bad For Businesses And Users” Nadeem Sarwar, Screenrant
March 03, 2023: “Why Retention Matters and How to Optimize for it” Robbie Kellman Baxter, LinkedIn
February 25, 2023: “Three Ways to Re-Engage Your Least Engaged Subscribers” Robbie Kellman Baxter, LinkedIn
February 22, 2023: “Subscription Fatigue: More Companies Are Charging Monthly Fees. How Much Can Consumers Take?” Bailey Schulz, USA Today
February 04, 2023: “Design Subscription Models for Outcome, not Addiction” Robbie Kellman Baxter, LinkedIn

December 29, 2022: “The Best Subscription Headlines of 2022” Robbie Kellman Baxter, LinkedIn
November 2022: “Does Freemium Still Matter?” Robbie Kellman Baxter, German’s Digital Publishing Report
August 30, 2022: “MoviePass the Sequel: What to Know About the Return of the Movie Ticket Subscription Service” Bailey Schulz, USA Today
August 23, 2022: “The Role of Subscription Pricing in Association Membership” Robbie Kellman Baxter, LinkedIn
August 11, 2022: “Resources for Business Development & Partnership Strategy” Robbie Kellman Baxter, LinkedIn
July 25, 2022: “Why BMW is Selling Heated Seat Subscriptions and What It Means for Consumers and Car Companies” Robbie Kellman Baxter, LinkedIn
July 18, 2022: “What it Means that Netflix is Incorporating Ads into their Subscription Tiers” Robbie Kellman Baxter, LinkedIn
May 24, 2022: “The Pros and Cons of a Subscription Model Business” Lee Breslouer, TaxJar
March 16, 2022: “13 Women in Marketing, Sales, and Business You Need to Follow” Ramona Sukhraj, Impact
March 3, 2022: “This Is Peak Subscription” Amanda Mull, The Atlantic
February 17, 2022: “5 Tips for CSPs to Monetize 5G from Robbie Kellman Baxter” Robbie Kellman Baxter, Nokia
February 4, 2022: “What’s Going on at Peloton? Breaking Down the Growth Strategy of a Subscription Darling” Robbie Kellman Baxter, LinkedIn

December 7, 2021: “T-Mobile Customer Service is Getting as Bad as the Rest” Scott Moritz, Bloomberg
December 8, 2021: “How the Economist is Building Enterprise Group Subscriptions with a Consumer News Brand” Robbie Kellman Baxter, LinkedIn
December 6, 2021: “T-Mobile Customer Service is Getting as Bad as All the Others” Scott Moritz, Bloomberg
October 5, 2021: “7 Kinds of People to Have in Your Network” Robbie Kellman Baxter, LinkedIn
September 24, 2021: “I’m Going on a Journey…Want to Join Me?” Robbie Kellman Baxter, LinkedIn
September 7, 2021: “What Features Should be Free and What Should be Paid in a Freemium Subscription?” Robbie Kellman Baxter, LinkedIn
August 20, 2021: “Salesforce+ and Chill! Turning on B2B Streaming Services at Salesforce, Demandbase and Terminus” Barb Mosher Zinck, Diginomica
August 5, 2021: “The Wharton School Press Summer 2021 Reading List” The Wharton School Press
June 13, 2021: “Best Practices in D2C Subscriptions and the Power of Professional Development” Robbie Kellman Baxter, LinkedIn
June, 2021: “How Netflix is Saving Cybersecurity” Corey White, Pipeline
May 25, 2021: “Are Newsletters Dead?” Robbie Kellman Baxter, LinkedIn
May 12, 2021: “Will Subscriptions Work Forever? The Future of a Popular Pricing Tactic” Robbie Kellman Baxter, LinkedIn
May 10, 2021: “Meeting People and Exchanging Ideas is What Keeps Me Going” Michael Matias, 20-Minute Leaders
April 22, 2021: “What is the Future of Loyalty Programs?” Robbie Kellman Baxter, LinkedIn
April 12, 2021: “How good is Best Buy’s New Premium Loyalty Program? And How Different is it from Amazon Prime, Walmart + and the others?” Robbie Kellman Baxter, LinkedIn
March 30, 2021: “6 Tips When Going Global with Your Subscription Model” Robbie Kellman Baxter, LinkedIn
March 27, 2021: “Review of Simplified Character Translation of THE MEMBERSHIP ECONOMY” Xuner, 36KR
March 22, 2021: “5 Reasons NOT to Make Your Subscription “Like Netflix”… and 1 Reason You Should” Robbie Kellman Baxter, LinkedIn
March 4, 2021: “Subscription Trends, Predictions and How to Win in 2021” Tina Donati, Commerce Club
March 1, 2021: “Six Ways to Optimize Success in a B2B or even a B2B2C Situation with Your SaaS Model” Robbie Kellman Baxter, LinkedIn
February 15, 2021: “Rethinking the Forever Promise of Higher Education in the Membership Economy” Robbie Kellman Baxter, LinkedIn
February 8, 2021: “What Public, Private & Independent Schools Can Learn about Membership from Silicon Valley Subscription Companies” Robbie Kellman Baxter, LinkedIn
February 1, 2021: “30 Days to a Stronger Network in 2021” Robbie Kellman Baxter, LinkedIn
January 25, 2021: “The 3 Cs of Today’s Subscriptions” Robbie Kellman Baxter, LinkedIn
January 4, 2021: “B2B Subscription Secrets for Sales: How to Build a Forever Transaction with your Customer” Robbie Kellman Baxter, LinkedIn

December 15, 2020: “Getting Buy-In on a New Software Build” Kingsmen Software Blog
December 14, 2020: “The Subscription Model is Set to Disrupt Manufacturing. Here are 3 Mindset Shifts Leaders Will Need to Make” by Robbie Kellman Baxter, LinkedIn
December 7, 2020: “Does Freemium Still Matter?” by Robbie Kellman Baxter, LinkedIn
December 3, 2020: “Loyalty in 2021: What Retailers Should Focus on, According to Experts” by The Clarus Blog, Clarus Commerce
December 3, 2020: “This Year’s Top 10 Business Books Will Help You Chart a Successful Future” by Shep Hyken, Forbes.com
November 30, 2020: “2020 Reading List for Subscription Practitioners” by Robbie Kellman Baxter, LinkedIn
November 23, 2020: “Rethinking Your 2021 Sales Kick Off With a Membership Mindset” by Robbie Kellman Baxter, LinkedIn
November 16, 2020: “Next Gen Subscriptions (or The Membership Economy, Part 2)” by Robbie Kellman Baxter, LinkedIn
October 26, 2020: “10 Tips For Product Managers to Optimize Your Subscription App” by Robbie Kellman Baxter, LinkedIn
October 16, 2020: “Hotels on Demand: Operators are Selling ‘Subscriptions’ to Lure Back Visitors” by Karen Gilchrist, CNBC
October 12, 2020: “How to Build the Right Culture for Subscriptions” by Robbie Kellman Baxter, LinkedIn
October 5, 2020: “How to Optimize Tiered Pricing Options for a Subscription” by Robbie Kellman Baxter, LinkedIn
September 14, 2020: “10 Tips About Subscription Pricing” by Robbie Kellman Baxter, LinkedIn
September 8, 2020: “How to Build a Forever Transaction with Your Readers, Using the Same Principles as Netflix” by Robbie Kellman Baxter, FIPP
September 7, 2020: “Don’t You Hate When They Hide the Cancel Button” by Robbie Kellman Baxter, LinkedIn
August 31, 2020: “How to Scope and Define an Internship” by Robbie Kellman Baxter, LinkedIn
August 24, 2020: “Online Teaching, The Forever Transaction and The Global Pandemic” by Robbie Kellman Baxter, LinkedIn
August 17, 2020: “Apple ONE (Or the Pros and Cons of Subscription Bundles, Rundles and Partnerships)” by Robbie Kellman Baxter, LinkedIn
August 10, 2020: “What Twitter Should Be Thinking About With Their “Gryphon” Subscription” by Robbie Kellman Baxter, LinkedIn
August 3, 2020: “Points-Based vs Premium Loyalty Programs (or Wendy’s vs Burger King)” by Robbie Kellman Baxter, UX Collective, Medium
July 28, 2020: “Why and How I Created a New Podcast…Subscription Stories: True Tales From The Trenches” by Robbie Kellman Baxter, LinkedIn
July 27, 2020: “Amazon Prime vs Walmart Plus” by Robbie Kellman Baxter, LinkedIn
July 24, 2020: “Five New Journalism Podcasts to Help You Get Through the Pandemic” by Jacob Granger and Marcela Kunova, Journalism.co.uk
June 24, 2020: “Instacart, Netflix, Amazon Prime—Are They Still Worth the Cost? How to Save Money as States Reopen” by Aditi Shrikant, CNBC
July 20, 2020: “Pricing: Why doesn’t the NYT charge like Netflix?” by Robbie Kellman Baxter, FIPP Congress
July 20, 2020: “Building Community in the Membership Economy with Gina Bianchini of MightyNetworks” by Robbie Kellman Baxter, LinkedIn
July 15, 2020: “2020 Challenge: Retain New Subscribers in a Post-Pandemic World” by Jacob Granger, Journalism.co.uk
July 13, 2020: “How to Harness the Power of A Mission-Driven Movement Through Membership” by Robbie Kellman Baxter, LinkedIn
July 8, 2020: “Summary of ‘The Forever Transaction'” Get Abstract
July 6, 2020: “Everyone Subscribed to Disney+ for Hamilton. Will Disney’s Onboarding Process Be Enough to Retain This Cohort?” by Robbie Kellman Baxter, LinkedIn
June 30, 2020: “Thoughts on LinkedIn Live Beta After Three Months” by Robbie Kellman Baxter, LinkedIn
June 27, 2020: “21 Entrepreneurs Reveal Their Favorite Book on Leadership” by Mercy, CBNation
June 26, 2020: “Why SaaS is About More Than Subscription Pricing…and What It Can Do for Your Business” by Robbie Kellman Baxter, Stage 4 Solutions Blog
June 21, 2020: “Making the Most of Your Time” by Robbie Kellman Baxter, LinkedIn
June 17, 2020: “Before You Get Dad a Subscription Box, Consider This” by Robbie Kellman Baxter, LinkedIn
June 16, 2020: “How to keep growing despite economic impact of the Global Pandemic: use subscription business model” by Jack Large, CTM File
June 15, 2020: “Maybe the Secret to Advertising is…Subscriptions?” by Robbie Kellman Baxter, LinkedIn
June 8, 2020: “How to Build a Subscription Membership Around Your Learning Content” by Robbie Kellman Baxter, LinkedIn
May 25, 2020: “Advice for College Grads Seeking A Job” by Robbie Kellman Baxter, LinkedIn
May 18, 2020: “10 Common Questions About Subscription Models Answered” by Robbie Kellman Baxter, LinkedIn
May 15, 2020: “Peloton Bike Sales are up 66% in the Pandemic, but is a $2,200 Bike Worth it? Here’s what users say” by Aditi Shrikant, Grow Acorns
May 12, 2020: “From Gloom to Boom: How to Leverage the ‘Coronabump’ Subscription Surge” by Marcela Kunova, Journalism.co.uk
May 11, 2020: “How Influencers, Subject Matter Experts and Small Business Owners Can Build Subscription Revenue” by Robbie Kellman Baxter, LinkedIn
May 5, 2020: “When a Business Goes Digital” An excerpt from The Forever Transaction by Robbie Kellman Baxter, Stanford Social Innovation Review
May 4, 2020: “The Future of Live Gatherings and What It Means For Your Forever Transaction” by Robbie Kellman Baxter, LinkedIn
April 27, 2020: “10 Ways to Reduce Subscription Churn — Even Now” by Robbie Kellman Baxter, LinkedIn
April 20, 2020: “Why Forever Transactions Are Uniquely Positioned to Weather a Crisis” Entrepreneur’s Organization (EO), Medium
April 19, 2020: “Robbie Kellman Baxter on Building a Subscription Model: An Interview by Bob Morris” by Bob Morris, Blogging on Business
April 18, 2020: “Kitsap Woman’s Subscription Service Aims to Make Periods Feel More Like a ‘Gift'” by Jessie Darland, Kitsap Sun
April 13, 2020: “Launching in a Crisis” by Robbie Kellman Baxter, LinkedIn
April 10, 2020: “The Forever Transaction takes membership to the next level” by William Ehart, CEO Update
April 9, 2020: “The Forever Transaction: A book review by Bob Morris” by Bob Morris, Blogging on Business
April 8, 2020: “How to Hold onto Your Customers in a Crisis” by Robbie Kellman Baxter, Leadership Now, April 15, 2020, Young Upstarts April 27, ExecuNet
April 8, 2020: “Relationships and Transactions in the Membership Economy” by Adam Mendler
April 7, 2020: “What Subscription Businesses Know About Keeping Customers Through a Crisis” by Robbie Kellman Baxter, Marker
April 7, 2020: “The Forever Promise – The Key to Lifetime Value… and Profit” by Richard Reisman, The FairPay Zone
April 7, 2020: “In Crisis, What Should Entrepreneurs Make Free(mium)“ by Robbie Kellman Baxter, Startup Nation
April 6, 2020: “How to Hold Onto Your Customers in a Crisis – and for the Long Term “ by Robbie Kellman Baxter, LinkedIn
April 4, 2020: “The Leader’s Guide to The Forever Transaction” Wiley Online Library
April 3, 2020: “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave “ InstantPundit
April 2, 2020: “It’s a new world – how is the subscription industry responding?” by Jesus Luzardo, Vindicia
March 31, 2020: “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave” by Fred Fuld III, Wall Street News Network
March 30, 2020: “The Membership Economy Is Disrupting Manufacturing. Is Your Company Ready?” by Robbie Kellman Baxter, Mize
March 30, 2020: “What Can Subscription Businesses Learn from CrossFit– During This Time of Crisis, and Generally” by Robbie Kellman Baxter, LinkedIn
March 27, 2020: “5 Questions to Ask Yourself to Decide if a Subscription Model is Right for Your Business” by Michelle Manafy, Inc.com
March 23, 2020: “In Crisis, What Should be Free(mium)?” by Robbie Kellman Baxter, LinkedIn
March 20, 2020: “Why Subscriptions are Everywhere and What it Means for You” by Robbie Kellman Baxter, LinkedIn
March 16, 2020: “Local Organizations and Businesses Respond to Coronavirus Crisis – Some with Free Offerings” by Linda Hubbard Gulker, InMenlo
March 16, 2020: Zoom: A Company Building Forever Transactions (and Some Tips for Distance Learning, Collaboration & Presentations) by Robbie Kellman Baxter, LinkedIn
March 12, 2020: “The 6 Most Common Setbacks Faced by Scaling Subscription Businesses … and How to Recover” by Robbie Kellman Baxter, LinkedIn
March 2, 2020: “What’s Up with All the Coffee Subscriptions” by Robbie Kellman Baxter, LinkedIn
February 28, 2020: “Should You Become an Independent Consultant?” by Sachin Waikar, Insights, Stanford Graduate School of Business
February 25, 2020: “Subscription Companies Make Quitting Easier” by Matthew Kassel, The Wall Street Journal
February 24, 2020: “Walking the Generational Tightrope: How To Keep Older Members Happy and Also Draw In Younger Ones by Robbie Kellman Baxter, LinkedIn
February 17, 2020: “Kepler’s Books: A Story of A Local Business and the Membership Economy by Robbie Kellman Baxter, LinkedIn
February 10, 2020: “14 Subscription Experts that I Follow on LinkedIn and Why I Follow Them by Robbie Kellman Baxter, LinkedIn
February 3, 2020: “Free” is a Tactic, Not a Strategy by Robbie Kellman Baxter, LinkedIn
February 3, 2020: Subscription Boxes: A Great Gift Idea? by Robbie Kellman Baxter, Happi
January 27, 2020: Making the Case for a Subscription-Based Business by Robbie Kellman Baxter, LinkedIn
January 22, 2020: 2 Ways Associations Can Prepare for the Future of Membership by Chelsea Brasted, Associationsuccess.org
January 20, 2020: What’s in The Forever Transaction Book, and Why I Wrote It by Robbie Kellman Baxter, LinkedIn
January 13, 2020: Seven Steps to Better Personal Relationships by Robbie Kellman Baxter, LinkedIn
January 11, 2020: How Some Gyms are Moving Away From Hoping You Never Show Up by Falice Chin, CBC Radio
January 6, 2020: Crystal Ball: The World of Subscriptions in 2020 by Robbie Kellman Baxter, LinkedIn
January 2, 2020: Your Annual Subscription Model Check-Up: 10 Questions to Ask Yourself Now by Robbie Kellman Baxter, LinkedIn

Podcast Library

June 26, 2025: Beyond the Transaction: Turning Customers Into Superusers, Sarah McCredie, Recurly
June 03, 2025: Surviving and Thriving in the Modern Membership Economy with Robbie Kellman Baxter, Mike Morrison, Membership Geeks
February 23, 2025: The Perfect D@mn Loyalty Company, Rick Ferguson, The Loyalty Newscast

August 02, 2024: Scott Sloan Show, Scott Sloan, Scott Sloan On Demand
July 04, 2024: A Live Interview With Robbie Kellman Baxter, an Expert on Subscription Startups, Mike Vladimer, Nascent Startups
May 25, 2024: Memberships & Subscriptions: What Model Is Right For Your Small Business? ft. Robbie Kellman Baxter, Morgan DeBaun, The Journey with Morgan DeBaun
May 07, 2024: WURD Radio’s Reality Check Show, Tonya Pendleton, WURD Radio
April 12, 2024: Maximising Value for Exit: Robbie Kellman Baxter’s Subscription Pricing Masterclass, Darryl Bates-Brownsword, The Exit Insights Podcast
April 3, 2024: An Inside Look At Today’s Membership and Subscription Economy with Robbie Baxter, Johnny Tan, FMMK Talk Radio
March 18, 2024: Episode 412: Robbie Baxter, Joe Laracuente, 101.9 Tallahassee Radio
February 27, 2024: Unlocking Subscriptions with Robbie Kellman Baxter: Strategies for Sustainable Revenue and Customer Engagement, Dave Raley & Carly Berna, Purpose & Profit Podcast
January 10, 2024: Turning Difficult Conversations into Opportunities with Robbie Baxter, Negotiate Anything, Kwame Christian
January 02, 2024: Aspen’s Fraser: The Market Will Tread Water for Awhile, but No Recession Is Coming, Chuck Jaffe, Money Life Show

December 22, 2023: How to Create Recurring Revenue with Robbie Kellman Baxter, John Warrillow, Built to Sell Radio
December 13, 2023: The Keys to Subscription-Based Membership Models, Randy Wootton, Maxio
September 12, 2023: The Art of Subscriber Onboarding and Retention, Matthew Holman, Subscription Prescription Podcast
July 11, 2023: The Inception of Netflix’s Subscription Model with Robbie Kellman Baxter, Hannah G. Williams, Native Digital + Native Analog: Unlocking Gen Z Podcast
June 01, 2023: How do I make money with ARR? w/ Robbie Kellman Baxter, Mark Garrett Hayes, Training Business Podcast
May 08, 2023: Revolutionizing Your Price Segmentation Strategies in Subscription Pricing with Robbie Kellman Baxter, Mark Stiving, Impact Pricing Podcast
May 03, 2023: Is a Subscription Model Right for Your Business?, Harvard Business Review, HBR on Strategy
March 28, 2023: The Subscription Economy and What the Arts Can Learn From It with Robbie Kellman Baxter, Aubrey Bergauer, The Offstage Mic
March 13, 2023: Robbie Baxter joins the Hello Chaos Podcast, Jennifer Oladipo and Jennifer Sutton, Hello Chaos Podcast
March 11, 2023: Subscription Pricing in Association Membership, Brewer Pratt Solutions & Elevated LLC, Association Transformation
March 07, 2023: Are Subscription-based Programs the Future for Loyalty?, Paula Thomas, Let’s Talk Loyalty

December 15, 2022: Episode 1, Brad Sugars, The Big Success Podcast
July 28, 2022: The Membership Economy with Robbie Kellman Baxter, Matt Brown, The Matt Brown Show
July 20, 2022: The Subscription Services Model in Construction, In This Case, Hilti
April 29, 2022: How to Optimize Products for Forever: Growth Strategies to Win with Subscription Apps, with Robbie Kellman Baxter, Shamanth Rao, The Mobile User Acquisition Show
February 03, 2022: The Membership Economy Changed Our Lives!, Shane Sams, The Shane Sams Show
January 20, 2022: The Membership Economy, Maz Brumand, A Whole New Level
January 13, 2022: Subscription Programmes as a Must-Have Tool for Brand Success, Paula Thomas, Let’s Talk Loyalty
January 13, 2022: Robbie Kellman Baxter, Author, Ned Hayes and Ashley Coates, SparkPlug
January 04, 2022: Subscription-Based Businesses: How to Manage the Transition & Leverage Data with Robbie Kellman Baxter, The B2B Revenue Executive Experience

December 28, 2021: Subscription-Based Businesses: How to Manage the Transition & Leverage Data, Chad Sanderson, The B2B Revenue Executive Experience
December 15, 2021: Coffee in the Clouds with Authors, Thomas Capone, NY Distance Learning Association
December 13, 2021: The 4 Foundational Frameworks of Consumer Saas, David Barnard, SubClub
November 17, 2021: Subscriptions: Everything-as-a-Service, Walter Isaacson, Trailblazers with Walter Isaacson, Dell Technologies
November 8, 2021: Patients For Life: Solving Forever Problems with Robbie Kellman Baxter, Justin Manning, Practice Advantage
October 12, 2021: The Membership Economy with the World’s Leading Expert on Subscription Pricing Robbie Kellman Baxter, Steve Dennis and Michael LeBlanc, Remarkable Retail
October 4, 2021: The Forever Transaction, David Avrin, The Customer Experience Advantage
September 22, 2021: Subscribe to a Winning Business Model, Patrick Leddin, Leadership Lab
September 16, 2021: Masters of Monetization: The Membership Economy, Michael Hainsworth, Futurithmic Podcast by Nokia
September 10, 2021: Transitioning to a Membership Economy, Kaihan Krippendorff, Outthinkers
May 31, 2021: The Membership Economy Author Robbie Kellman Baxter on Developing Compelling Direct-to-Consumer Offers, Peter Houston, Media Voices Podcast
May 10, 2021: Robbie Kellman Baxter- Consultant, Author and Speaker, Michael Matias, 20 Minute Leaders
April 19, 2021: Creating Highly Personalized Membership, Mary Drumond, Voice of CX by Worthix
March 31, 2021: Create Forever Customers with a Forever Promise, Ethan Beute, The Customer Experience Podcast
March 18, 2021: Building Your Recruitment Business Using the Subscription Model with Robbie Kellman Baxter, James Osborne, The Recruitment Network Podcast
February 14, 2021: Key Metrics in the SaaS World- Robbie Kellman Baxter, Scott Ingram, Daily Sales Tips
February 11, 2021: Robbie Kellman Baxter, Author of The Membership Economy and The Forever Transaction, Sarah E. Brown and Michael Pollack, Selling in the Cloud, Intricately
January 26, 2021: Subscriptions – the Forever Transaction with Robbie Kellman Baxter, Christoph Trappe, Business Storytelling Podcast

December 21, 2020: The Forever Promise: How to Optimize Your Subscription with Robbie Kellman Baxter, Jay Myers, Own Your Commerce
December 8, 2020: Thrive in the Membership Economy, with Robbie Kellman Baxter, Jeffrey Hayzlett, All Business, C-Suite Network
December 4, 2020: Interview with Robbie Kellman Baxter, Ron Baker and Ed Kless, The Soul of Enterprise: Business in the Knowledge Economy
November 1, 2020: Powerful Pricing Insights from a Subscription Expert- with Robbie Kellman Baxter, Mark Stiving, Impact Pricing
October 28, 2020: The Membership Economy with Robbie Baxter, George Leith, Conquer Local
October 2, 2020: The Membership Economy with Robbie Kellman Baxter, Wanda Wallace, Out of the Comfort Zone
October 1, 2020: One Little Shift After Another, Bryan Kramer, Humanly Possible
September 28, 2020: Robbie Kellman Baxter- Three Keys to Making Passive Revenue, Donald Miller, Building a Story Brand
September 17, 2020: How To Build A Forever Transaction With Your Members with Robbie Kellman Baxter, Eric Turnessen, Membermouse
September 11, 2020: Create a Thriving Forever Transaction Business , Rebecca Kalogaris, PragmaticLive
August 26, 2020: Robbie Kellman Baxter – Learning from For-Profit Memberships, Mary Byers, Successful Associations Today
August 11, 2020: How to Deepen Customer Relationships Through Subscription and Membership, Shep Hyken, Amazing Business Radio
August 9, 2020: Where to Start on Subscriptions, with Robbie Kellman Baxter, Dave Stachowiak, Coaching for Leaders
August 7, 2020: Building a compelling subscription model, with Robbie Kellman Baxter, Stephen Woessner, Onward Nation
August 5, 2020: “The Forever Transaction” author Robbie Kellman Baxter, Jason Goldberg and Scot Wingo, The Jason & Scot Show, Retail Geek
August 3, 2020: How to Be a Forever Brand with Robbie Kellman Baxter, Nick Westergaard, On Brand
July 27, 2020: The Power of Subscription Models | with Robbie Kellman Baxter, Future-Proof
July 21, 2020: Every Business Can Be a Subscription Business Subscription Business Model, HBR IdeaCast, Harvard Business Review
July 19, 2020: Robbie Baxter | Subscription Business Model | Start a Business Like Netflix (Video), Mohamed Tohami, The League of Business Legends, Passion Point
July 13, 2020: The Subscription Model with Robbie Kellman Baxter and The Cure for Sleeplessness with Chris Burres and Dr. Patrick Wanis, Dr. Diane Hamilton, Take the Lead
June 30, 2020: Robbie Baxter Author of The Membership Economy (Membership Site Pricing and Trials), Membership Masters
June 19, 2020: The Forever Transaction, Harvard Alumni Entrepreneur
June 17, 2020: How to build member relationships for long-term success with Robbie Kellman Baxter, Chantal Brodrick, The Fitness Business Podcast
June 4, 2020: The Forever Transaction, with Robbie Kellman Baxter, Andy Paul, Sales Enablement
June 2, 2020: Episode 288: Robbie Kellman Baxter on how to create a compelling subscription model, Will Bachman, Umbrex
May 27, 2020: Helping Companies Thrive in the Membership Economy- with Robbie Kellman Baxter, Ward Sandler, Member Maker
May 25, 2020: The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Justin Honaman, ContenderCast
May 25, 2020: Create a Forever Transaction: Robbie Kellman Baxter, Ian Altman, Same Side Selling
May 18, 2020: A Step-by-Step Guide to Starting a Subscription-based Business Model – Robbie Kellman Baxter, Author of The Forever Transaction, Atlanta Small Business Network
May 15, 2020: How to Build A Compelling Subscription Model Business, Mark Fidelman, Digital Brand Building
May 14, 2020: The Forever Transaction: How to Build Life-Long Relationships with Customers, with Robbie Kellman-Baxter, Jeanne Bliss, Customer Bliss,The Human Duct Tape Show
May 8, 2020: Robbie Kellman Baxter on The Forever Transaction, Art Petty, Leadership Caffeine
May 1, 2020: The Marketing Book Podcast: The Forever Transaction by Robbie Kellman Baxter, Douglas Burdett, Sales Artillery
April 16, 2020: Robbie Kellman Baxter: Author of The Forever Transaction and The Membership Economy, Dan Bruton, PDX Executive Podcast
April 8, 2020: Robbie Kellman Baxter, Author of ‘The Forever Transaction‘, Ali Brown, Glambition
April 8, 2020: The Membership Economy, forever transactions & mission based business (Robbie Baxter), Social Impactors
April 7, 2020: Building the Forever Transaction with Robbie Kellman Baxter, Jeff Cobb and Celisa Steele, Leading Learning
April 7, 2020: Build Recurring Revenue, with Robbie Kellman Baxter, Martin Bamford, Financial Planner Marketing Playbook
April 7, 2020: Building a Compelling Subscription with Robbie Kellman Baxter, Jeff Brown, Read to Lead
April 7, 2020: Interview with Robbie Kellman Baxter, Tom Sumner
April 6, 2020: How You Can Attract and Keep Customers and Clients Forever, Dean Rotbart, Monday Morning Radio
March 30, 2020: Episode 99: Founder and President of Peninsula Strategies, Robbie Kellman Baxter, Brian Ondrako, Just Get Started
February 12, 2020: Robbie Kellman Baxter on the Membership Economy, + Internships & the Idiotic Talent War, Justin Brady
January 27, 2020: Is the ‘forever transaction’ business model ethical?, Big Think
January 27, 2020: Business revolution: What is the membership economy?, Big Think

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